Starting a smoothie or juice bar is a great business opportunity with high profit potential and relatively low start up costs. The juice bar business started to boom in the mid-90′s thanks to an increasing demand for easy, tasty yet nutritious beverages and snacks for health-conscious consumers. Ideal locations to establish such a business include busy tourist centers, beach areas, fitness clubs and mall food courts. Whether you’re selling your own unique blends of fruit juices, adding vegetables and vitamins to the mix, or even selling solely organic juices, there are a number of different approaches to run a juice bar. Opening a juice bar requires good planning and strategic marketing to outshine the competition.

The Smoothie and Juice Bar Business Plan provides a very detailed guide for setting up a such a scalable business in a metropolitan city, here on the example of the vibrant city of Barcelona.

If you order now you will get as a bonus you will receive a complete Financial Planning Package with models and working sheets for

The tools will help you to plan the business and communicate to any potential investors or partners. It also will set out specific targets and objectives, so you can monitor your business´ performance on a continuing basis.

THE NUMBERS GIVEN ARE ONLY EXAMPLES. WE WILL NOT BE RESPONSIBLE FOR ANY ECONOMIC OUTCOME OF ACTIVITIES BASED ON THIS BUSINESS PLAN.


Content

1.    External & Internal analysis
        1.1        PESTEL Analysis                                        
        1.2        Porters Five forces
                    1.2.1 Competition in the industry
        1.3       SWOT Analysis
        1.4       Key Success factors

2. Marketing Plan
    2.1     Secondary Research – External Analysis
    2.3     Analysis results
    2.4     Competitors Analysis
    2.5     Segmentation
    2.6     Targeting
    2.7     Positioning
    2.8     Implementation
    2.9     Brand Strategy
    2.10   Customer Relationship Management
    2.11   Marketing for the kiosks

3. Operations Plan
    3.1     Location
    3.2     Porter’s Value Chain
    3.3     Resources
                   3.3.1 Investment
                   3.3.2 Materials
                   3.3.3 Operational expenses
                   3.3.4 Management – Entrepreneurs
                   3.3.5 Labour & Knowledge
    3.4     Experience
                   3.4.1 Layout
                   3.4.2 Path Diagram
                   3.4.3 Processes
                   3.4.4 Menu
                   3.4.5 Quality Control
                   3.4.6 Safety and Health Management
                   3.4.7 First Aid Procedure Flowchart
    3.5     Output
    3.6     Project Management

4. Human Resources Plan
    4.1     Labour Market Analysis
    4.2     Human Resources Objective
    4.3     Vision and Mission Statement for Human   Resources
    4.4     Legal requirements
    4.5     Human Resources Strategy
    4.6     Organizational structure
    4.7     Job description
    4.8     Outsourcing Functions
    4.9     Working hours
    4.10   Vacation Policy
    4.11   Safety and Health
    4.12   Hiring Policy
    4.13   Recruitment & Selection
    4.14   Training
    4.15   Employee Compensation
    4.16   Internal Communication
    4.17   Employee’s Objectives
    4.18   Evaluation System

5. Financial Plan
    5.1     Objectives
    5.2     One time Investments
    5.3     Depreciation
    5.4     Equity and Capital Structure
    5.5     Loan & Payments
    5.6     Annuities
    5.7     Purchase of goods (Costs of Goods Sold, COGS)
    5.8     Expenses (fixed and variable)
    5.9     Breakeven Analysis
    5.10   Sales Forecast
                5.10.1 Seasonality
    5.11   Profit and lost accounts
    5.12   Cash flow Statements
    5.13   Balance Sheets
    5.14   Cost of Capital – WACC
    5.15   Risk Analysis
    5.16   Contingency Plan
    5.17   Ratio Analysis

Bibliography

Appendix

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and receive  as a bonus the complete Financial Planning Package. The documents will be available for download (in PDF- and Excel-format) after the purchasing process is completed.